Valuing a startup is one of the most critical yet misunderstood aspects of building a successful business. In the Middle East, where the startup ecosystem is rapidly growing, entrepreneurs often face confusion and unrealistic expectations when it comes to
Read moreValuing a startup is one of the most challenging tasks for entrepreneurs and investors alike. Unlike established companies with years of financial history, startups often lack the data and track record needed for traditional valuation methods. This uncertainty can
Read moreIn today’s competitive marketplace, what sets a company apart is not always the numbers on its balance sheet—it is how people perceive its brand. Brand value is more than a marketing concept. It is a critical intangible asset that
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